Resources

ABOUT OUR RESOURCES

Are you looking for more resources about entrepreneurship or starting a new business? The links below may be able to answer your questions. If not, please contact the Corzo Center, and we will find an expert to answer. 

The feeling of success

Achieving your dreams is solely your responsibility. It’s a lonely grind! Wake, work, innovate, sleep, repeat. Once you develop an effective ‘goal setting’ strategy, professional progress can come to you quick. You might even start living out your dreams. But some artists have said that success doesn’t always feel good as imagined. Strange, right? Welcome to what’s called the “imposter syndrome”.

When you are still trying to “make it”, you might not be aware of this syndrome. And let me be frank, to “make it” as an artist is simply to have enough money to eat and pay rent. But once you start to gain success, you may unexpectedly experience despair. Imposters syndrome is a psychological reaction to one’s never ending crave for satisfaction. Long story short: Success is a state of mind. You have to decide to feel successful. This insight isn’t meant to discourage you but to encourage you to have a deeper relationship with yourself. Listen to designer and painter, Kris Chau describe how it felt when it happened to her.

Author - Elizabeth Santry
Host of Have Mic Will Travel
Founder of LIFEWORK

Evolving your practice

Typically an artist selects one discipline to study and practice. As they say, “you can be anything, just not everything.” Suggesting sound logic is to pick a lane and stick with it. Makes sense. The goal is to master the discipline so you can enjoy the benefits, right? A steady income and professional recognition are what most artists want. So what happens when an artists feels the desire to change disciplines? Making this type of change isn’t just professional. As you develop and strengthen your craft, at some point it intertwines with your life. It can even become how people define you.

Switching your medium or discipline may feel scary. But know that it’s totally nature to evolve your practice into something else. You mustn’t let fear or doubt dictate your future choices. The best word of advice is to stay productive and follow your own creative flow. The work will find its way into your profession...if you allow it. Listen how Brian Pineda, a UArts graduate, change up his practice and his clients because he followed his gifts and his intuition.

Author - Elizabeth Santry
Host of Have Mic Will Travel
Founder of LIFEWORK

How to spot opportunities

‘Opportunity’ is a noun. Defined as favorable circumstances. Sounds great but if you’re not careful you may associate opportunity with luck. The key difference between them is the role you play. A lucky moment happens regardless of your actions meanwhile an opportunity is what you make happen in a moment.

No two opportunities are alike so spotting them can be a challenge. The good news is that there is a way to train yourself to be more aware. Look to entrepreneurs! They are infamous for identifying opportunity. They understand that most “problems” are actually opportunities in disguise. The trick is to notice when folks aren't getting what they want. Ask yourself, “who do I want to buy my work?”. Now listen for when they voice frustration. That’s your cue to be creative and take your shot. Listen to Susie Babchick talk through the various times she spotted opportunities in her life and career.

Author - Elizabeth Santry
Host of Have Mic Will Travel
Founder of LIFEWORK

Branding for Authors

Designed to help writers define their most authentic public identity and provide strategies to communicate that in the marketplace in a meaningful, organized, and proactive way. The program will include exercises to help decide how to position yourself in the marketplace and how to pitch media and others who can advocate for your work. The program will include discussion of helpful tools for managing time and resources.

Presented by Susan Raab, President of Raab Associates, an international literary and arts marketing agency. Raab has promoted books, toys, games, awards, and literary and arts organizations. She is an author, journalist, and marketing advisor to the Society of Children’s Book Writers and Illustrators.

Setting and Achieving Personal and Professional Goals

Too often we build our lives around our work (as an entrepreneur, an artist, a small business owner, or working with a partner or client) without thinking about the life we want to lead. In this workshop, we will work together to define SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) goals for ourselves in our personal and professional lives and implement accountability structures and routines to achieve those goals.

Presented by Matthew Grande, a seasoned strategist, operator, and advisor with 12+ years experience including incubating and accelerating a number of early stage startups and non-profits across the media, education, consumer goods, real estate, technology, agriculture, and food and beverage industries.