What is an Assortment? First, let's make sure we are all working off the same definition of Assortment. Your assortment is everything you make. EVERY item. Other words for assortment are Line, or Range.
Assessing Your Product - A Customer's View: Customers are motivated to purchase products because they are useful, solve a problem, fit into their lifestyle, and/or fit with their identity. For example, Doc Marten's fit with my identity as a Punk.