Enough, But Not Too Much: There is no right answer to this question. You should have enough inventory to cover your customer demand, but not too much that the cost of that inventory financially cripples your small business.

What is an Assortment? First, let's make sure we are all working off the same definition of Assortment. Your assortment is everything you make. EVERY item. Other words for assortment are Line, or Range.

Carlee Myers is the Founder of A Piece of Positivity Studios (APOP). She helps people who feel stuck in their life and career build a life that feels like home without sacrificing progress.

Assessing Your Product - A Customer's View: Customers are motivated to purchase products because they are useful, solve a problem, fit into their lifestyle, and/or fit with their identity. For example, Doc Marten's fit with my identity as a Punk.

What makes a business sustainable? A sustainable business is one that provides you with enough profit to live the life you want. This goes far beyond providing for your necessities.