News

The Point Is Profit: Don't Be a One Trick Pony!

Author
Anne Cecil

What is an Assortment? First, let's make sure we are all working off the same definition of Assortment. Your assortment is everything you make. EVERY item. Other words for assortment are Line, or Range.

Client Spotlight Update: A Piece of Positivity Studios

Author
Todd Hestand

Carlee Myers is the Founder of A Piece of Positivity Studios (APOP). She helps people who feel stuck in their life and career build a life that feels like home without sacrificing progress.

The Point Is Profit: Is Your Product Saleable?

Author
Anne Cecil

Assessing Your Product - A Customer's View: Customers are motivated to purchase products because they are useful, solve a problem, fit into their lifestyle, and/or fit with their identity. For example, Doc Marten's fit with my identity as a Punk.

The Point Is Profit: Is your Business Sustainable?

Author
Anne Cecil

What makes a business sustainable? A sustainable business is one that provides you with enough profit to live the life you want. This goes far beyond providing for your necessities.

Client Spotlight: Alice Thompson

Author
Todd Hestand

Alice Thompson observes and transforms light through printmaking, drawing, and cut paper installations. She is a skilled image maker with strong collaborative abilities.