The Point is Profit: How Much Product Do You Need?
February 09, 2018
Enough, But Not Too Much: There is no right answer to this question. You should have enough inventory to cover your customer demand, but not too much that the cost of that inventory financially cripples your small business.
What is an Assortment? First, let's make sure we are all working off the same definition of Assortment. Your assortment is everything you make. EVERY item. Other words for assortment are Line, or Range.
Assessing Your Product - A Customer's View: Customers are motivated to purchase products because they are useful, solve a problem, fit into their lifestyle, and/or fit with their identity. For example, Doc Marten's fit with my identity as a Punk.