News

The Point Is Profit: Pathways To Purchase

Author
Anne Cecil

It's The Relationship Stupid: This past week we discussed the Path to Purchase. Until the onset of social media, brands primarily communicated with target audiences crafting one-way messages primarily delivered through TV.

The Point Is Profit: Creating A Brand Promise

Author
Anne Cecil

You DO NOT Define Your Brand: As we discussed in our webinar, a Brand is a promise delivered and what customers say about you when they are not communicating with you.

The Point Is Profit: Who Should I Sell To? B2B? B2C? Both?

Author
Anne Cecil

As we discussed in the webinar, there are numerous outlets for sales: Direct to Consumer, Direct to Retailer, Wholesale, via Trade Shows, or through a Sales Rep, but most often when a maker first enters the retail arena they do so through consignment.

The Point Is Profit: Selling For Sustainability

Author
Anne Cecil

Numbers - You Either Love Them Or You Hate Them: To get ahead of your numbers, you will need to understand the basics of a spread sheet. This may be enough to send you clicking onto pretty pictures of French Bulldogs on Pinterest. Don't. Stay with me.

The Point Is Profit: Pricing For Profit

Author
Anne Cecil

Product vs Per Project Pricing: Many Makers create 2 types of product. The first is product that is made in multiples and sold to retailers, directly to consumers or both. You create versions of the same item and offer them for sale to multiple customers.