Two Types Of Photos: There are 2 types of product photography and you WILL need both. Lifestyle photography tells your brand story and aims to capture your products with people in everyday situations. Product photography shows your product in detail.

What is a Look Book? A Look Book is a tool to show your creative Point of View. It is a collection of product photographs that gives the viewer an understanding of your product and the lifestyle it serves.

It's The Relationship Stupid: This past week we discussed the Path to Purchase. Until the onset of social media, brands primarily communicated with target audiences crafting one-way messages primarily delivered through TV.

You DO NOT Define Your Brand: As we discussed in our webinar, a Brand is a promise delivered and what customers say about you when they are not communicating with you.

As we discussed in the webinar, there are numerous outlets for sales: Direct to Consumer, Direct to Retailer, Wholesale, via Trade Shows, or through a Sales Rep, but most often when a maker first enters the retail arena they do so through consignment.