News

Interim Report: Cityfest

Author
Todd Hestand
A Corzo Center grantee (2017-18), Cityfest was conceived as a one-day music festival built on the five-year successful festival called Beardfest that the founders offer in South Jersey.

The Point Is Profit: Always Leave Them Wanting More

Author
Anne Cecil
In a world of constant over messaging, it is important to keep your brand "top of mind" with your customers. The best way to do this is to create a personal promotional product that will become your calling card.

The Point Is Profit: Product Photography Primer

Author
Anne Cecil

Two Types Of Photos: There are 2 types of product photography and you WILL need both. Lifestyle photography tells your brand story and aims to capture your products with people in everyday situations. Product photography shows your product in detail.

The Point Is Profit: Anatomy Of An Effective Look Book

Author
Anne Cecil

What is a Look Book? A Look Book is a tool to show your creative Point of View. It is a collection of product photographs that gives the viewer an understanding of your product and the lifestyle it serves.

The Point Is Profit: Pathways To Purchase

Author
Anne Cecil

It's The Relationship Stupid: This past week we discussed the Path to Purchase. Until the onset of social media, brands primarily communicated with target audiences crafting one-way messages primarily delivered through TV.