Assessing Your Product - A Customer's View: Customers are motivated to purchase products because they are useful, solve a problem, fit into their lifestyle, and/or fit with their identity. For example, Doc Marten's fit with my identity as a Punk.
January 19, 2018
What makes a business sustainable? A sustainable business is one that provides you with enough profit to live the life you want. This goes far beyond providing for your necessities.