Two Types Of Photos: There are 2 types of product photography and you WILL need both. Lifestyle photography tells your brand story and aims to capture your products with people in everyday situations.
What is a Look Book? A Look Book is a tool to show your creative Point of View. It is a collection of product photographs that gives the viewer an understanding of your product and the lifestyle it serves.
It's The Relationship Stupid: This past week we discussed the Path to Purchase. Until the onset of social media, brands primarily communicated with target audiences crafting one-way messages primarily delivered through TV.
You DO NOT Define Your Brand: As we discussed in our webinar, a Brand is a promise delivered and what customers say about you when they are not communicating with you.
As we discussed in the webinar, there are numerous outlets for sales: Direct to Consumer, Direct to Retailer, Wholesale, via Trade Shows, or through a Sales Rep, but most often when a maker first enters the retail arena they do so through consignment.